A Little About Me
Hey, I’m Max. Glad you’re here.
Why Millennial Max?
“Millennial Max” started back in 2016, during the height of millennial buzzword culture. I was at CES, writing a recap article, and marketers couldn’t stop talking about millennials like we were some exotic species that needed decoding. Leaning into the absurdity, I added a dash of humor and titled myself Millennial Max. The alliteration didn’t hurt.
The article went borderline viral, Adobe picked it up, and the name stuck. These days, calling yourself a millennial mostly just reveals your age and does nothing for SEO. But for me, it’s less a label and more a reminder of how I got started: by learning through doing, questioning assumptions, and taking the work seriously—while remembering not to take myself too much to heart.
From Content to Systems
I started my career in content—writing blogs and producing videos—but a key turning point came early on when I was invited to speak at Adobe Summit as one of the youngest presenters on stage. That experience gave me the confidence and skills to step further into the spotlight, eventually becoming the face of WeVideo. Building on what I learned at Adobe Summit, I launched and hosted a weekly live show called Tuesday Tips & Tricks. It was both exciting and humbling, especially when I found myself interviewing CEOs my age who were already ahead of the curve. That experience taught me an important lesson: there’s always a bigger fish. Instead of comparing, I focused on growth.
Over time, my curiosity shifted from creating content to understanding the systems behind it. I became fascinated with demand generation, marketing and sales operations, pipeline optimization, and building automation that feels helpful—not robotic. What started as storytelling evolved into a deeper exploration of how marketing works at scale.
What I Do Today
Today, I’m a Senior Marketing Manager specializing in bridging the gap between big-picture CMO visions and day-to-day execution. I often serve as the liaison where strategy meets implementation, helping translate ambitious ideas into systems and processes that actually work. My focus is on making sure those bold marketing concepts not only get off the ground, but are brought to life in a way that delivers real, measurable results.
That’s included building and optimizing martech stacks across platforms like HubSpot, Salesforce, Marketo, LeanData, 6sense, ZoomInfo, and Salesloft; driving multi-million-dollar pipeline through integrated demand generation and ABM programs; and translating complex performance data into actionable insights for leadership.
I care deeply about the nuts and bolts of marketing—attribution, routing, lifecycle flows—because that’s where strategy either proves itself or quietly falls apart.
The Non-Linear Parts
Like most careers worth having, mine hasn’t followed a straight line. I’ve navigated layoffs, contract roles, and ego checks that forced me to get honest about what I enjoy, what I’m good at, and where I thrive.
Roles like Chief of Staff at a marketing agency and marketing operations leadership positions sharpened my ability to think cross-functionally and bridge communication gaps between teams that don’t always speak the same language. Those experiences made me more resilient, more grounded, and much more intentional about the work I choose to do.
Outside the Dashboard
Outside of work, I approach life with the same drive to push my own limits and keep growing. I’m always looking ahead to the next challenge—running a Spartan race, then a half marathon, then a marathon, and, when that was done, setting my sights on an ultra marathon. Every achievement becomes the starting line for something bigger. As Matthew McConaughey put it, “My hero is always ten years away.” That idea really resonates with me. I’m constantly chasing the future version of myself, aiming higher, and finding motivation in knowing there’s always another milestone out there. Whether I’m working toward a tougher climb, chasing a new personal best on the trails, or picking up something totally out of my comfort zone like the latest pickleball trend, I’m fueled by the drive to see what else I can do and discover where growth will take me next.
Just as I put energy into growing my career and pushing my physical limits, I’ve realized that building emotional intelligence—my EQ—matters just as much for real growth. That’s why I’ve made it a priority to challenge myself in this area, too. Volunteering with Momentum has been a cornerstone of that journey. It isn’t about metrics or optimization; it’s about practicing how to really listen, communicate, and show up in support of others. The experience grounds me and reminds me that meaningful progress includes not only what you achieve, but also how you connect and contribute to those around you.
The Short Version
I’m a builder at heart. I connect ideas to execution, systems to people, and strategy to results. I take my work seriously, but I also understand the importance of keeping things in perspective and finding moments for levity along the way. And I’m still learning—which feels like exactly the right place to be.
