Tuesday Tips & Tricks

Project Overview

Among the many campaigns I led at WeVideo, Tuesday Tips & Tricks stands out as a passion project that turned into a powerful brand-building and engagement engine. What started as a weekly live video series grew into a 77-episode content ecosystem spanning social, blog, email, and in-app channels.

Objective

As a video editing platform, we knew we had to practice what we preached. Our audience—primarily aspiring YouTubers, educators, and small business owners—wanted more than a tool. They wanted inspiration, education, and connection. Tuesday Tips & Tricks gave us the chance to:

Engage with users live in real-time
Educate them on how to get more out of our product
Gather organic feature requests and user feedback
Strengthen brand affinity with authentic, weekly touchpoints

How We Did It

Each episode was broadcast live using Streamyard to Facebook, YouTube, and Twitter/X. Topics ranged from:

Product feature walkthroughs
How-to tutorials
Live Q&A and community chats
Guest interviews with creators and industry pros

After airing, we repurposed each episode into multiple formats to maximize reach:

Blog post with full transcript and summary highlights
60-second clips (“Quick Tips”) for Instagram, YouTube Shorts, and email workflows
Feature callouts in email and in-app messaging via Intercom