Email Automation
WeVideo
What
In the span of 3 years the marketing and creative team introduced over 30 email workflows and in-app onboarding journeys ranging from welcome flows, anniversary workflows, holiday upsell campaigns, and even birthday campaigns.
Why
Our logic was simple– the more features and the more often an individual uses our product, the more likely they are to pay for it and upgrade. So how do you increase product usage? You make it fun and easy.
How
Using Hubspot & Intercom we created complex segmented user journeys that were based on qualitative data gathered during initial sign-up and quarterly user surveys (MixPanel, FullStory, & Hotjar). We paired this with quantitative data collected from product usage. Using AI in a Google partnership we developed an algorithm that would create a numerical value for the individual’s likelihood to upgrade that would populate in Hubspot via API in near real-time. This allowed us to serve personalized upsell messages and/or feature recommendations.
Results
Over 35% YoY revenue growth during my 3-year tenure.
< 3% Churn
Selected Works
