I’ve mentioned it before in previous articles, and it’s worth saying again: The Millennial generation is the broadest, biggest, and most culturally diverse generation yet. Falling between the ages of 16 to 35, Millennials …

I’ve become aware of how outrageous it is to declare Millennials as your target demographic. Perhaps I’m writing myself out of a job by saying that As the end of the year draws near, …

Millennials don’t just represent an age bracket. They represent a state of mind. That means most businesses must learn to bridge not just a generational age gap, but a culture gap as well. Let …

Dear CMO, unemployment and underemployment among college graduates have been rising steadily since about 2001. The cost for a college education is certainly rising quickly, but is the quality of the education rising just as fast? …

Technology has helped marketers become more efficient with targeting individuals and driving engagement, but new challenges have surfaced as well. By 2020, the average individual will have 10 connected devices, and the average household …

I think Pokémon GO also has done a great job of merging the physical world into the digital world, though more can be done I was in Europe when, halfway through my three-week trip—on …

Good storytelling—combined with the tools to manage reach and frequency—is where successful marketing practices are going. The golden rule: Know your audience before you pull the trigger on that next marketing campaign. By 2020, …

Max Thorpe loves Chipotle Mexican Grill, Snapchat is his social media app, he’s an avid Netflix watcher, he doesn’t watch much TV, and he was born in the early ’90s. A marketing manager by …

In 2015, Oxford dictionary recognized an emoji (see image) as the word of the year rather than a traditional string of letters that it has done in the past, forever. This decision received mixed …