I’ve become aware of how outrageous it is to declare Millennials as your target demographic. Perhaps I’m writing myself out of a job by saying that As the end of the year draws near, …

Technology has helped marketers become more efficient with targeting individuals and driving engagement, but new challenges have surfaced as well. By 2020, the average individual will have 10 connected devices, and the average household …

I think Pokémon GO also has done a great job of merging the physical world into the digital world, though more can be done I was in Europe when, halfway through my three-week trip—on …

Good storytelling—combined with the tools to manage reach and frequency—is where successful marketing practices are going. The golden rule: Know your audience before you pull the trigger on that next marketing campaign. By 2020, …

Max Thorpe loves Chipotle Mexican Grill, Snapchat is his social media app, he’s an avid Netflix watcher, he doesn’t watch much TV, and he was born in the early ’90s. A marketing manager by …